When it comes to luxury, apparel often takes center stage, and accessories are viewed as offshoots. However, these accessories like handbags, shoes and even eyewear end up becoming the bread and butter for many leading labels. The simple logic is that many consumers will find it difficult to afford a costly suit or sweater but owning a stylish piece of eyewear gets in the fulfillment of being associated with the brand. However, garnering attention in the indulgence sector is not an easy job, especially when it comes to eyewear.
Luxury eyewear is made with beautiful high-end materials that customers are attracted to and admire. The luxury segment also has the latest styles and trends, which are critical to a customer’s fashion needs. They provide larger model collections, so customers have the option to browse the entire line to find their perfect pair. The feel of luxury frames compared to inexpensive frames is night and day. Customers will appreciate and value these differences and wear their frames proudly. They also value the price tag. The more expensive something is, the more people are likely to care for it. After all, have you ever seen a dirty Ferrari? Patients who invest in a luxury frame are more likely to include quality lenses and options. This means better profit for your practice. Additionally, luxury eyewear brands offer one or two-year warranties on frames.
What is a luxury brand?
An amenity brand is who you are. A luxury brand is not born overnight. It takes years of perseverance and builds into what it is, who it is; what it defines, and what leads to its image. An extravagance brand is how deep its roots and history go. And not just anything, a history with substance. A history that means hard work, progress, and ultimately success.
